Dottie is more than fashion — it’s a celebration of confidence, joy, and the journey to becoming your best self.
Founded in 2014, Dottie began with a dream: to create designs that highlight every girl’s unique charm and support her through every stage of life. Our name reflects this mission — “Dot” for the moments that make you stand out, and “Tie” for the bonds of love and friendship that inspire us daily.
From a single boutique in Ho Chi Minh City, we’ve grown into a beloved fashion brand with over 30 stores across Vietnam and a thriving online presence. Our community of over 1 million Dottie Besties — and counting — inspires us to keep creating youthful, elegant, and versatile fashion that fits seamlessly into modern life.
Our Milestones
✨ 2014 — Dottie’s first store opens in Ho Chi Minh City, bringing fresh and modern designs to young women.
✨ 2017 — We launch nationwide delivery, making Dottie accessible to fashion lovers across Vietnam.
✨ 2019 — Our online community surpasses 500,000 followers, as Dottie becomes a trusted name for stylish, affordable fashion.
✨ 2021 — Dottie expands to 30+ physical locations nationwide, with a focus on experiential retail.
✨ 2023 — We launch Dottie Global, offering international shipping and sharing our designs with customers worldwide.
✨ 2024 — Dottie is proud to serve a vibrant community of over 1 million Besties, with plans to continue growing across Asia and beyond.
What We Believe
At Dottie, every design is made with heart. We believe fashion should help you:
💖 Express your individuality — whether at work, at play, or on a special night out.
💖 Feel confident, fresh, and modern — every piece is thoughtfully designed to empower you.
💖 Celebrate life’s moments — big or small, because style is part of the joy of living.
Our Promise
🌏 Thoughtful, trend-forward designs made for the modern woman
🤝 A community-first approach — Dottie Besties always come first
🚀 Seamless shopping, now with global delivery straight from Asia
We’re so excited to have you on this journey. Together, let’s create fashion stories that are unforgettable.
👉 Join us. Be part of the Dottie Besties community. Shine in your own way.